Masterclass: How to navigate the future business landscape?

Masterclass: How to navigate the future business landscape?

Algebra LAB, Zagreb, Ilica 242, Zagreb

O događaju

PWN Zagreb and the Embassy of Sweden in Croatia are proud to invite you to a masterclass that will be held by Mr. Johan Ronnestam, a serial entrepreneur, creative director, future brand expert, and a global speaker. Mr. Ronnestam will discuss how we live in a new world that is defined by technology but belongs to the people. It is a world where one has to listen, learn, and move their brand activities from short-lived campaigns to an ongoing ever-changing and adapting brand conversation. Together with our speaker, we will explore how digitalization changes integrated communication, democratization of technology, social media, viral marketing, transparency, globalization, search, usability, mobility, and talk about how the Internet is changing the ways one develops the product, brand, and organization.