{"id":2829,"date":"2026-04-08T09:50:53","date_gmt":"2026-04-08T07:50:53","guid":{"rendered":"https:\/\/www.entrio.hr\/blog\/?p=2829"},"modified":"2026-04-09T10:38:45","modified_gmt":"2026-04-09T08:38:45","slug":"dogodki-in-vstopnice-cisto-vse-na-enem-mestu-dobrodosli-na-novem-entriu","status":"publish","type":"post","link":"https:\/\/www.entrio.hr\/blog\/dogodki-in-vstopnice-cisto-vse-na-enem-mestu-dobrodosli-na-novem-entriu\/","title":{"rendered":"Dogodki in vstopnice – \u010disto vse na enem mestu: dobrodo\u0161li na novem Entriu"},"content":{"rendered":"\n

Imeli smo AHA trenutek – trajal je dlje kot en zlog, vendar je zdaj bolj jasen kot kadarkoli. Zakaj? Poslu\u0161ali smo uporabnike, analizirali podatke, prvi na trgu izvedli raziskavo o navadah kupcev in ugotovili \u2013 nobena platforma doslej na prvo mesto ni postavila kupca.<\/strong><\/p>\n\n\n\n

Raziskava o vedenju in navadah kupcev je pokazala, da 80 % potencialnih kupcev v\u010dasih ali pogosto prepozno izve za dogodek, na katerega bi z veseljem \u0161li, \u010de bi informacijo dobili pravo\u010dasno.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Odlo\u010dili smo se to \u0161tevilko drasti\u010dno spremeniti.<\/strong><\/h2>\n\n\n\n

Entrio, edina event intelligence agencija v regiji, zdaj postaja tudi centralno mesto za informiranje, odkrivanje in iskanje dogodkov<\/strong>. Edinstveno mesto, kjer lahko uporabnik najde \u010disto vse dogodke, ne glede na to, kje se vstopnice prodajajo.<\/strong><\/p>\n\n\n\n

Uporabnik ni ve\u010d odvisen od algoritmov dru\u017ebenih omre\u017eij, naklju\u010dnih priporo\u010dil ali brskanja po spletu v upanju, da bo na\u0161el pravi dogodek.<\/p>\n\n\n\n

Entrio uvaja model centralnega portala za dogodke:<\/strong><\/p>\n\n\n\n

– prikazuje dogodke iz razli\u010dnih virov<\/p>\n\n\n\n

– omogo\u010da strukturirano iskanje po \u017eanru, lokaciji, izvajalcu, datumu \u2026<\/p>\n\n\n\n

– postaja primarni vir informacij o dogodkih na trgu<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ni\u010d ve\u010d detektivskega dela ali preiskovalnega novinarstva ob sobotah zjutraj.<\/p>\n\n\n\n

Potencialni kupec, recimo mu Marko, ob sobotni kavi ne bo ve\u010d preverjal Facebooka, kjer vidi samo rojstne dneve prijateljev.<\/p>\n\n\n\n

Ne bo ve\u010d skakal na Instagram in se posku\u0161al spomniti dogodka, ki ga je videl pred nekaj dnevi.<\/p>\n\n\n\n

Ne bo ve\u010d googlal \u201ckoncerti Ljubljana\u201d in dobival nerelevantnih rezultatov.<\/p>\n\n\n\n

Korist imajo vsi, brez izjeme \u2013 tako publika kot organizatorji.<\/strong><\/h2>\n\n\n\n

Ko ima ob\u010dinstvo eno samo, preprosto in intuitivno mesto za odkrivanje vsebin, organizatorji od tega profitirajo na ve\u010d ravneh.<\/strong><\/p>\n\n\n\n

Ve\u010dja je konverzija iz zanimanja v prodajo. Zmanj\u0161ajo se marketin\u0161ke izgube, ker bo ob\u010dinstvo lahko iskalo neposredno na Entriu, spreminjajo\u010di se algoritmi dru\u017ebenih omre\u017eij pa ne bodo imeli toliko vpliva na doseganje ustrezne publike.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Za organizatorje nova platforma prina\u0161a konkretne poslovne prednosti:<\/strong><\/p>\n\n\n\n

  • ve\u010dji doseg in vidnost<\/li>
  • personalizirane kampanje<\/li>
  • napredno analitiko<\/li>
  • vpogled v podatke v realnem \u010dasu<\/li><\/ul>\n\n\n\n

    Organizatorji dogodkov pridobijo ve\u010djo vidljivost<\/strong> \u2013 ve\u010d ljudi izve za njihov dogodek, tisti, ki prodajajo vstopnice prek platforme Entrio, pa dobijo tudi \u0161tevilne dodatne ugodnosti, ekskluzivne pozicije, bistveno ve\u010dji doseg in pove\u010dano prodajo.<\/strong><\/p>\n\n\n\n

    Dogodki organizatorjev, ki prodajajo vstopnice prek sistema Entrio ali platforme Ulaznice.hr:<\/p>\n\n\n\n

    • Bodo dodatno ozna\u010deni s prepoznavno oznako zaupanja Entrio<\/li>
    • Bodo ozna\u010deni z druga\u010dno barvo ozadja<\/li>
    • Bodo imeli prednost pri brskanju po rezultatih iskanja<\/li>
    • Premium pozicije bodo ve\u010dinoma rezervirane za organizatorje Entria in Ulaznice.hr<\/li><\/ul>\n\n\n\n

      Vsi dogodki, za katere se prodajajo vstopnice, bodo vklju\u010deni v celovit iskalnik, organizatorji pa bodo imeli dostop do \u0161e ve\u010dje baze uporabnikov.<\/p>\n\n\n\n

      Pametno iskanje z umetno inteligenco<\/strong><\/h2>\n\n\n\n

      V sredi\u0161\u010du nove platforme je napredni iskalnik, ki ga poganja tehnologija umetne inteligence in uporabnikom omogo\u010da hitrej\u0161e, natan\u010dnej\u0161e in bolj intuitivno odkrivanje vsebine z iskanjem v \u201enatural language\u201c. Ta iskalnik prepozna tipkarske napake, sinonime in kontekst, kar uporabnikom omogo\u010da hitro in enostavno iskanje ustreznih dogodkov.<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Platforma je strukturirana v tematske doma\u010de strani\/razdelke<\/strong><\/h2>\n\n\n\n

      Industrija dogodkov zajema \u0161iroko paleto razli\u010dnih kategorij dogodkov, ki prvi\u010d na trgu dobivajo svoje, posebej oblikovane doma\u010de strani<\/strong>, prilagojene posamezni vrsti dogodka: glasba, \u0161port, kultura, poslovni svet, dru\u017eina, komedija. Poleg vrst dogodkov so na voljo tudi lo\u010dene strani za najve\u010dja mesta, ki bodo pravo ob\u010dinstvo povezale s pravim dogodkom brez nepotrebnih korakov.
      <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Ideja o zdru\u017eitvi dogodkov na enem mestu ni nova, vendar prej\u0161nji poskusi niso bili uspe\u0161ni.<\/strong><\/h2>\n\n\n\n

      Skoraj od za\u010detka mno\u017ei\u010dne uporabe interneta so se pojavljali projekti, ki so posku\u0161ali ustvariti osrednji koledar dogodkov.<\/strong> <\/p>\n\n\n\n

      Ve\u010dina jih je propadla iz ve\u010d razlogov: zana\u0161ali so se na ponovni vnos dogodka s strani organizatorja ali promotorja, primanjkovalo jim je kriti\u010dne mase uporabnikov in niso imeli podatkov o nakupnih navadah in vedenju ob\u010dinstva.<\/p>\n\n\n\n

      Brez mo\u010dne infrastrukture in obstoje\u010dega ob\u010dinstva tak\u0161ni projekti dolgoro\u010dno ne bi mogli pre\u017eiveti.<\/strong><\/p>\n\n\n\n

      Entrio ima klju\u010dno prednost kot vodilna platforma za prodajo vstopnic v regiji z najve\u010djo bazo uporabnikov in organizatorjev.<\/strong><\/p>\n\n\n\n

      To pomeni, da projekt tak\u0161ne platforme ne za\u010denja iz ni\u010d<\/strong>, saj \u017ee ima najve\u010djo bazo podatkov o dogodkih, uveljavljeno ob\u010dinstvo, ki redno kupuje vstopnice, tehnolo\u0161ko infrastrukturo sistema prodaje vstopnic ter podatke o prodaji in zanimanju ob\u010dinstva.<\/p>\n\n\n\n

      Zahvaljujo\u010d temu ima platforma tudi resni\u010dne temelje za dolgoro\u010dno trajnost.<\/p>\n\n\n\n

      Entrio kot edina event intelligence agencija<\/strong> na trgu postaja najpomembnej\u0161e mesto za odkrivanje dogodkov v regiji, kar organizatorjem omogo\u010da la\u017eji dostop do ob\u010dinstva, ve\u010dji doseg, bolj\u0161o analitiko, ve\u010djo prodajo vstopnic in jasnej\u0161i vpogled v trg dogodkov.<\/p>\n\n\n\n

      \u0160ele prva faza nalo\u017ebe v novo tehnologijo<\/strong><\/h2>\n\n\n\n

      To je \u0161ele prva faza nalo\u017ebe v novo tehnologijo, v nadaljnjih fazah razvoja bo Entrio uvedel prilagojena priporo\u010dila in \u0161e enostavnej\u0161e iskanje ter nove in kreativne na\u010dine prikaza ustrezne vsebine.<\/p>\n\n\n\n

      Organizatorji, ki bodo prodajali svoje vstopnice prek Entria, bodo imeli dostop tudi do najsodobnej\u0161e analitike, ki temelji na konkretnih podatkih o nakupu, ne le na ocenah \u2013 in to jim bo omogo\u010dilo u\u010dinkovitej\u0161e na\u010drtovanje prodajne strategije.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Imeli smo AHA trenutek – trajal je dlje kot en zlog, vendar je zdaj bolj jasen kot kadarkoli. Zakaj? Poslu\u0161ali smo uporabnike, analizirali podatke, prvi na trgu izvedli raziskavo o …<\/p>\n","protected":false},"author":19,"featured_media":2878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[109],"acf":[],"yoast_head":"\nDogodki in vstopnice - \u010disto vse na enem mestu: dobrodo\u0161li na novem Entriu - Entrio blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.entrio.hr\/blog\/dogodki-in-vstopnice-cisto-vse-na-enem-mestu-dobrodosli-na-novem-entriu\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dogodki in vstopnice - \u010disto vse na enem mestu: dobrodo\u0161li na novem Entriu - Entrio blog\" \/>\n<meta property=\"og:description\" content=\"Imeli smo AHA trenutek – trajal je dlje kot en zlog, vendar je zdaj bolj jasen kot kadarkoli. 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