{"id":1899,"date":"2022-11-02T11:46:23","date_gmt":"2022-11-02T10:46:23","guid":{"rendered":"https:\/\/www.entrio.hr\/blog\/?p=1899"},"modified":"2022-11-02T12:58:48","modified_gmt":"2022-11-02T11:58:48","slug":"kako-uspjesno-promovirati-dogadaj-vol-1","status":"publish","type":"post","link":"https:\/\/www.entrio.hr\/blog\/kako-uspjesno-promovirati-dogadaj-vol-1\/","title":{"rendered":"Kako uspje\u0161no promovirati doga\u0111aj? [VOL 1.]"},"content":{"rendered":"\n<p>Planiranje i organizacija doga\u0111aja glavni su \u010dimbenici koji utje\u010du na uspjeh svakog doga\u0111aja. Mo\u017eemo re\u0107i da je promocija doga\u0111aja jedan od najva\u017enijih aspekata organizacije doga\u0111aja. Planiranje uklju\u010duje i marketin\u0161ko planiranje, tj. <strong>marketing plan doga\u0111aja<\/strong>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Marketing plan bez cilja je kao nebo bez zvijezda. <\/strong>\ud83d\ude42<\/h2>\n\n\n\n<p>Kako bi izradili kvalitetan marketing plan, on u prvom redu mora biti vo\u0111en dobro postavljenim i definiranim ciljem. Krajnji (globalni) ciljevi naj\u010de\u0161\u0107e su <strong>ostvarenje prihoda, pove\u0107anje vidljivosti ili imid\u017ea doga\u0111aja te zadovoljenje potreba posjetitelja doga\u0111aja<\/strong>. Put do spomenutih krajnjih ciljeva poplo\u010den je definiranjem manjih, potpornih ciljeva.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"500\" src=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_plan-1.png\" alt=\"\" class=\"wp-image-1904\" srcset=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_plan-1.png 1000w, https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_plan-1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>Cjenovne kategorije ulaznica uvijek su dobra praksa za poticaj kupovine<\/figcaption><\/figure>\n\n\n\n<h2><strong>Kako ostvariti planirane ciljeve?<\/strong><\/h2>\n\n\n\n<p>Preduvjet za ostvarenje planiranih ciljeva su pravilno postavljeni sljede\u0107i <a href=\"https:\/\/marketsplash.com\/4ps-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">elementi<\/a>:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Proizvod\/usluga<\/strong><\/li><li><strong>Cijena<\/strong><\/li><li><strong>Pozicioniranje<\/strong><\/li><li><strong>Promocija<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>U ovom blog postu koncentrirat \u0107emo se na proizvod\/uslugu, u ovom slu\u010daju &#8211; doga\u0111aj te na cijenu proizvoda tj. na cijenu ulaznica za doga\u0111aj.<\/p>\n\n\n\n<h2><strong>Je li kupac spreman platiti definiranu cijenu ulaznice s obzirom na to \u0161to doga\u0111aj nudi?<\/strong><\/h2>\n\n\n\n<p><strong>Svaki kupac gledat \u0107e za sebe omjer ulo\u017eenog i dobivenog<\/strong>, ali kako uop\u0107e znati je li cijena ulaznice pravilno definirana? Jedan od na\u010dina kako da to provjeri\u0161 je prate\u0107i analitiku u Entrio organizacijskom panelu doga\u0111aja. Drugim rije\u010dima, pratit \u0107emo zakon brojeva!<\/p>\n\n\n\n<p>Kroz administraciju svog doga\u0111aja na Entriu, u organizacijskom panelu, uvijek je vidljiv broj posjetitelja prodajne stranice doga\u0111aja i broj kupljenih ulaznica. Ako se radi o pravilno targetiranoj publici, statisti\u010dki gledano, podaci pokazuju da je <strong>omjer ukupnog broja posjetitelja i prodanih ulaznica naj\u010de\u0161\u0107e negdje oko 10%<\/strong>. <\/p>\n\n\n\n<p>Ukoliko je postotak znatno ve\u0107i, mo\u017eemo re\u0107i da se radi o vrlo uspje\u0161noj prodaji doga\u0111aja u odabranom trenutku, a ukoliko je postotak ne\u0161to manji to nam mo\u017ee biti signal da ne\u0161to nije u redu te da trebamo prilagoditi aktivnosti promocije doga\u0111aja. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"500\" src=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_stats_hr-1.png\" alt=\"\" class=\"wp-image-1900\" srcset=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_stats_hr-1.png 1000w, https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/11\/Entrio_stats_hr-1-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>Prikaz broja posjetitelja i prodanih ulaznica<\/figcaption><\/figure>\n\n\n\n<p><strong>Razlozi za to mogu biti:<\/strong><\/p>\n\n\n\n<ul><li>Previsoka cijena ulaznice<\/li><li>Nedovoljna motiviranost da se u odre\u0111enom trenutku kupi ulaznica (planiranje kupnje za kasnije)<\/li><li>Krivo definiranje publike na traffic oglasima (doga\u0111aj je nerelevantan targetiranoj publici)<\/li><li>Kvaliteta samog doga\u0111aja (\u0161to doga\u0111aj nudi)<\/li><li>Vremenska komponenta i konkurencija (postoji li mno\u0161tvo sli\u010dnih doga\u0111aja u istom vremenskom razdoblju?)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Kako pove\u0107ati omjer posjetitelja koji &#8220;slije\u0107u&#8221; na stranicu i broj prodanih ulaznica?<\/strong><\/p>\n\n\n\n<ul><li>Uklju\u010di kategorije cijena ulaznica (blind bird, early bird, regular, last call, itd.)<\/li><li>Pravovremeno najavljuj poraste cijena ulaznica<\/li><li>Korigiraj cijene ulaznica putem posebnih <a href=\"https:\/\/www.entrio.hr\/blog\/tri-pametna-nacina-za-jednostavnu-implementaciju-entrio-promo-kodova\/\" target=\"_blank\" rel=\"noreferrer noopener\">popusta i promo kodova<\/a><\/li><li>Ponudi dodatnu vrijednost uz kupnju ulaznice (npr. besplatno pi\u0107e po dolasku)<\/li><li>Koristi <a href=\"https:\/\/www.entrio.hr\/blog\/5-nacina-kako-da-prodas-sto-manje-ulaznica\/\" target=\"_blank\" rel=\"noreferrer noopener\">ciljano ogla\u0161avanje<\/a> vremena do porasta cijena ulaznica (podsjetnici potencijalnim kupcima, retargeting oglasi)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u0160to u\u010diniti ako je omjer posjetitelja na prodajnoj stranici i kupljenih ulaznica zadovoljavaju\u0107?<\/strong><\/p>\n\n\n\n<ul><li>Bravo! Radi\u0161 jako dobar posao, nastavi \u0161to si do sada radio\/la (sve dok ne vidi\u0161 pad u prodaji, za to imaj unaprijed spremne nove promocijske aktivnosti)<\/li><li>Nastavi pratiti statistiku budnim okom, pogledaj kada su bili najve\u0107i skokovi u prodaji te ih poku\u0161aj rekreirati<\/li><li>Ulo\u017ei vi\u0161e bud\u017eeta u najuspje\u0161nije oglase koji dovode promet na prodajnu stranicu doga\u0111aja<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>Za kraj, kad smo kod tips &amp; tricks, mo\u017eda \u0107e te zanimati i kako pisati dobar copy? <\/h2>\n\n\n\n<p>Pro\u010ditaj vi\u0161e na blogu <a href=\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\" target=\"_blank\" rel=\"noreferrer noopener\">EVENT COPY TIPS AND TRICKS<\/a>! &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U narednim tematskim blog postovima pokrit \u0107emo neke od na\u010dina za \u0161to bolju promociju doga\u0111aja. Let\u2019s roll!<\/p>\n","protected":false},"author":8,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,83],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako uspje\u0161no promovirati doga\u0111aj? [VOL 1.] - Entrio blog<\/title>\n<meta name=\"description\" content=\"Marketing plan bez cilja je kao nebo bez zvijezda. 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