{"id":1728,"date":"2022-09-16T13:32:14","date_gmt":"2022-09-16T11:32:14","guid":{"rendered":"https:\/\/www.entrio.hr\/blog\/?p=1728"},"modified":"2022-11-28T15:39:24","modified_gmt":"2022-11-28T14:39:24","slug":"event-copywriting-tips-and-tricks","status":"publish","type":"post","link":"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/","title":{"rendered":"EVENT COPY TIPS AND TRICKS! \u00a0"},"content":{"rendered":"\n<p>Prije zapo\u010dinjanja copywriting procesa, potrebno je jako dobro razumjeti temu o kojoj se pi\u0161e. Mora\u0161 jako dobro razumjeti \u0161to prodaje\u0161 i zato je potrebno postaviti jasne ciljeve i napraviti dubinsko istra\u017eivanje teme.<\/p>\n\n\n\n<p>U naj\u0161irem smislu, copywriting je tekst koji je pisan u svrhu promocije proizvoda, usluge ili brenda. Svaka bro\u0161ura, \u010dlanak, post na Facebooku ili opis proizvoda koji \u010dita\u0161, kategorizira se kao copy. Copywriting je, ne bi vjerovao &#8211; <strong>\u010din pisanja teksta<\/strong>! \ud83d\ude42 Jedina stavka po kojoj se copywriting razlikuje od drugih oblika pisanog teksta, je njegova namjera &#8211; a namjera copywritinga je potaknuti \u010ditatelja na nekakvu akciju. Primjeri za to su: kupnja proizvoda, posjet web stranici ili pretplata na newsletter.<\/p>\n\n\n\n<p>Kreativno pisanje zabavlja, tehni\u010dko pisanje obja\u0161njava, pisanje vijesti informira, a <strong>copywriting tra\u017ei od \u010ditatelja da<\/strong> <strong>ne\u0161to u\u010dine<\/strong>. Copywriting se tako\u0111er razlikuje od drugih vrsta pisanja po svom tonu. Marketin\u0161ki copy uobi\u010dajeno se pi\u0161e neformalnim, razgovornim jezikom i dozvoljava povremena gramati\u010dka zaobila\u017eenja (ne previ\u0161e!).\u00a0<\/p>\n\n\n\n<p>Iako se uobi\u010dajene dobre prakse koje se koriste u pisanju malo razlikuju obzirom na formu i kanal na kojem se objavljuju, ovih se 10 savjeta svakako mo\u017ee primjeniti neovisno o tome.<br><\/p>\n\n\n\n<h2><strong>Istra\u017ei temu kao Nick Praskaton.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Vrlo \u0107e\u0161 te\u0161ko ne\u0161to prodati ako o tome ne zna\u0161 ni\u0161ta. Prikupi infose, sagledaj pri\u010du iz svih kuteva i zaviri u konkurenciju. Potkrijepi svoju pri\u010du \u010dvrstim \u010dinjenicama!\u00a0<br><a href=\"https:\/\/www.shutterstock.com\/image-vector\/business-insights-opinions-three-businesses-holding-1558426250\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/09\/ENTRIO-EVENT-COPY-TIPS-AND-TRICKS_entrio.jpg\" alt=\"Topic research\" class=\"wp-image-1746\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Tko je tvoja publika?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Najbolji na\u010din da istra\u017ei\u0161 svoju ciljanu publiku je da sazna\u0161 o njima klju\u010dne informacije koje \u0107e ti pomo\u0107i stvoriti jasnu sliku o tome tko su.<br><br>#Koliko tvoja publika ima godina, kojeg je spola i gdje \u017eivi?<br>#S kojim se problemima susre\u0107e i koje su joj najve\u0107e potrebe? Gdje tra\u017ei online rje\u0161enje svojih problema?<br>#Kakav \u017eivotni stil vodi tvoja publika? Gdje henga i u kakvim aktivnostima u\u017eiva?<br><br>Kad vizualizira\u0161 svoju ciljanu publiku, znat \u0107e\u0161 i koji je najbolji na\u010din, platforma i jezik na kojem im se mo\u017ee\u0161 obratiti.\u00a0<br><\/p>\n\n\n\n<h2><strong>Klju\u010dne rije\u010di upotrijebi na samom po\u010detku naslova! <\/strong><\/h2>\n\n\n\n<p>U dana\u0161nje brzo, ludo i stresno vrijeme, attention span prosje\u010dnog \u010dovjeka vrlo je <a href=\"https:\/\/countercurrents.org\/2021\/04\/impact-of-social-media-on-our-attention-span-and-its-drastic-aftermath\/\">kratak<\/a>. Ljudi informacije \u017eele sada, odmah i ni minute kasnije i upravo je zato u \u0161to kra\u0107em roku (u pitanju su sekunde!) pobuditi interes za daljnjim \u010ditanjem. Klju\u010dne rije\u010di (ime izvo\u0111a\u010da, datum i mjesto odr\u017eavanja eventa) stavi na sam po\u010detak copyja.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/09\/ENTRIO-EVENT-COPY-TIPS-AND-TRICKS_keywords_entrio.jpg\" alt=\"Klju\u010dne rije\u010di\" class=\"wp-image-1750\" \/><\/figure>\n\n\n\n<h2><strong>Jednostavne rije\u010di, re\u010denice i odlomke.<\/strong><\/h2>\n\n\n\n<p>Informacije su klju\u010d uspjeha! Nemoj da se \u010ditatelj puno mu\u010di, serviraj mu ono \u0161to ga zanima na jednostavan, zabavan i smislen na\u010din. Ve\u0107ina se sadr\u017eaja kroz koju skroleri po dru\u0161tvenim mre\u017eama (svi mi!) svakodnevno prolaze (ne)namjerno presko\u010di. Razlozi za to mogu biti lo\u0161i vizuali, ali ili dugi blokovi teksta koje kada \u010ditatelji vide, automatski odbiju pro\u010ditati. Upravo zbog toga, vodi se mantrom &#8211; manje je vi\u0161e!<br><br>Svoj tekst sadr\u017eajno i vizualno prilagodi svom \u010ditatelju. Klju\u010dne rije\u010di stavi na po\u010detak teksta, a odvajanjem odlomaka postigni \u017eeljenu dinamiku \u010ditanja. Uz to, mo\u017ee\u0161 koristiti i super aplikaciju <a href=\"https:\/\/www.naturalreaders.com\/\">Natural Reader<\/a> koja \u0107e tvoj tekst pro\u010ditati naglas i osvijestiti prirodnost tijeka rije\u010di. Mnogo je na\u010dina na koje mo\u017ee\u0161 pristupiti svojoj publici, ali jednostavne rije\u010di i re\u010denice su ovijek najbolji put. Na ovom <a href=\"https:\/\/blog.hootsuite.com\/best-facebook-ad-examples\/\">linku<\/a> mo\u017ee\u0161 na\u0107i neke od najboljih social copyja. Inspiriraj se!&nbsp;<br><\/p>\n\n\n\n<h2><strong>Ponavljanje katkad i nije majka znanja.<\/strong><\/h2>\n\n\n\n<p>Ne pi\u0161i da bi pisao\/la. Ne ponavljaj informacije koje su \u010ditatelju dostupne u naslovu, prethodnoj re\u010denici, odlomku. Vrati se na tip o kratkom attention spanu i stavi se u poziciju \u010ditatelja &#8211; #samokonkretno.<br><\/p>\n\n\n\n<h2><strong>O\u017eeni vizual i copy.<\/strong><\/h2>\n\n\n\n<p>Copy mo\u017eda sam za sebe i nije neki catch, kao ni vizual. Me\u0111utim, bar\u00a0 jedan bi uvijek trebao biti attention catcher! Ako ih pove\u017ee\u0161 na kreativan, smislen i logi\u010dan na\u010din, ova dva mahera prenijeti \u0107e poruku koju \u017eeli\u0161 da tvoji \u010ditatelji dobiju. Osam od 10 ljudi koji pogledaju oglas prvo pro\u010ditaju naslov, i upravo zbog toga bi naslov trebao sadr\u017eavati klju\u010dne informacije eventa koji promovira\u0161. Najte\u017ei posao copywritera je zaustaviti ljude dovoljno dugo da pro\u010ditaju copy i upravo bi zbog toga u svakom trenutku dok pi\u0161e\u0161 tekst trebao razmi\u0161ljati vizualno. O\u017eeni vizual s copyjem i to je done deal!<br><\/p>\n\n\n\n<h2><strong>Stvori kod svojih \u010ditatelja osje\u0107aj hitnosti.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Re\u010denice poput <strong><em>Vremena je malo, kao i ulaznica!<\/em><\/strong><em>,<\/em><strong><em> Zgrabi Early Bird do 05.09.2022.!<\/em><\/strong><em> ili <\/em><strong><em>Iskoristi jedinstvenu priliku i kupi paket ulaznica po povoljnijoj cijeni! <\/em><\/strong>stvaraju u \u010ditatelju osje\u0107aj hitnosti i u\u017eurbanosti. Izazovi u njima potrebu da ulaznicu za tvoj event moraju imati sada! FOMO je fear based na\u010din persuazije kroz copywriting i kao takav je super appeal za marketing doga\u0111aja. Uz fear based, tako\u0111er mo\u017ee\u0161 koristiti i emotional, rational, sexual, humor, itd.<br><strong> <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/09\/ENTRIO-EVENT-COPY-TIPS-AND-TRICKS_fomo.jpg\" alt=\"FOMO\" class=\"wp-image-1748\" \/><\/figure>\n\n\n\n<h2><a href=\"https:\/\/www.shutterstock.com\/image-illustration\/red-danger-alarm-bell-emergency-notifications-1984650284\"><\/a><br><strong>Zavr\u0161i s imperativom!<\/strong><\/h2>\n\n\n\n<p>Skroz je zgodno saznati vi\u0161e o nekom koncertu, festivalu ili konferenciji, ali, \u0161to to\u010dno \u017eeli\u0161 da \u010ditatelji naprave nakon \u0161to pro\u010ditaju tvoj tekst? Reci im. Zavr\u0161i svaki copy s mo\u0107nim CTA-om (Call To Action) koji \u0107e ih odvesti tamo gdje ti \u017eeli\u0161 da budu &#8211; u procesu kupovine ulaznica!&nbsp;<\/p>\n\n\n\n<p>Bez obzira na tvoj stil uobi\u010dajeni stil komunikacije i vrstu evenata koje promovira\u0161, ovi \u0107e mali savjeti lansirati tvoju prodaju.<br><br>Entriovi marketinga\u0161i uvijek se vesele novim projektima. Za vi\u0161e savjeta i informacija o Entrio marketin\u0161kim paketima, <a href=\"mailto:marketing@entrio.hr\"><strong>javi nam se<\/strong><\/a>!\u00a0 \u017delimo ti sretno pisanje! \ud83d\ude00<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U naj\u0161irem smislu, copywriting je tekst koji je pisan u svrhu promocije proizvoda, usluge ili brenda. Svaka bro\u0161ura, \u010dlanak, post na Facebooku ili opis proizvoda koji \u010dita\u0161, kategorizira se kao copy. Copywriting je, ne bi vjerovao &#8211; \u010din pisanja teksta! <\/p>\n","protected":false},"author":14,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[79,12],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Copywriting Tips And Tricks - Entrio<\/title>\n<meta name=\"description\" content=\"Copywriting je \u010din pisanja teksta u svrhu promocije proizvoda, usluge ili brenda. 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Svaka bro\u0161ura, \u010dlanak, post ili opis proizvoda, kategorizira se kao copy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\" \/>\n<meta property=\"og:site_name\" content=\"Entrio blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T11:32:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-28T14:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.entrio.hr\/blog\/wp-content\/uploads\/2022\/09\/ENTRIO-EVENT-COPY-TIPS-AND-TRICKS_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jana Maljoku\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Maljoku\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\"},\"author\":{\"name\":\"Jana Maljoku\",\"@id\":\"https:\/\/www.entrio.com\/blog\/#\/schema\/person\/49ebf5c1262bb566ee932deecbf4fa1b\"},\"headline\":\"EVENT COPY TIPS AND TRICKS! \u00a0\",\"datePublished\":\"2022-09-16T11:32:14+00:00\",\"dateModified\":\"2022-11-28T14:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\"},\"wordCount\":941,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.entrio.com\/blog\/#organization\"},\"keywords\":[\"Copywriting\",\"event industrija\"],\"articleSection\":[\"Organizatori\"],\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\",\"url\":\"https:\/\/www.entrio.hr\/blog\/event-copywriting-tips-and-tricks\/\",\"name\":\"Event Copywriting Tips And Tricks - Entrio\",\"isPartOf\":{\"@id\":\"https:\/\/www.entrio.com\/blog\/#website\"},\"datePublished\":\"2022-09-16T11:32:14+00:00\",\"dateModified\":\"2022-11-28T14:39:24+00:00\",\"description\":\"Copywriting je \u010din pisanja teksta u svrhu promocije proizvoda, usluge ili brenda. 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